Are you a business or maybe an entrepreneur who is looking to take their business to the next level? Are you confused and overwhelmed with technical words such as SEO and UI or maybe how to use platforms such as Facebook, Twitter or Instagram? At 2Marketing we share the value and importance of SEO…
Different business owners, marketers, and entrepreneurs, no matter what industry they belong to, emphasize the importance of their company blog. Blogs are potential SEO Tools and ways to virtually communicate with your target audience and market. However, if your blog fails, it would not generate any traffic or revenue for your business. Blogs do not…
Why Failure is Apparent Among Most Brands when they Make Use of Content Marketing? Do you ever wonder why your business isn’t working properly? Could it be the content marketing strategy you currently have? Perhaps, this strategy isn’t working the way you expected it to be. If this is something that troubles and annoys you…
Links are important to your site’s search engine results. Links will make your site visible and appealing. You will have to work with the best possible content to make it all linkable though. There are several pointers that you can use to make it all work well. What Can Be Linkable? To start, you have…
Content Marketing In previous posts, we discussed how content marketing evolved from targeted sales-based advertising strategies to positively leveraging one of the most basic human needs: the need to connect. Brands started realizing that treating people merely as sales target was not working in their favour. Content marketing acknowledges that human beings like being talked…
Content Marketing Content marketing have used by brands to establish a deeper connection with their customers even before the term ‘content marketing’ was coined. All they wanted to do was create a dialogue with their customers about things that they thought would be useful to them. Here’s an interesting story about early content marketing. Have…
The phrase “content marketing†is a relatively recent addition to our vocabulary. Content marketing itself has been around for a long time, though. As early as 1900, several well-known brands were publishing magazine articles offering advice to readers. John Deere, for instance, launched a magazine giving farmers tips on how to become more profitable. The…