Ask any of the Toronto SEO experts and he would be gladly tell you what an amazing revolution digital marketing is. Well, there is not even an iota of doubt in the fact that digital marketing in itself is a revolution and it is dynamic in nature. In other words, it is constantly evolving; a strategy that performed outstandingly in one month would be completely obsolete in the next. But have you ever wondered why this is happening? Why are SEO Toronto and social media marketing strategies are so vulnerable? The answer is simple: the technologies are evolving in real time, thus paving the path for new and innovative digital marketing strategies.
Now if you are into the any of the aspects of digital marketing, you can very well relate to the fact that it has become almost impossible to keep up the pace with the changing digital marketing strategies. The only thing that can keep you ahead of this dynamic revolution is to have a clear understanding as to what is coming next and preparing yourself, your strategies and your business to adapt to those changes. Remaining ahead of the game is the key to success and that’s why we are here presenting the four most important developments that are going to dominate web design Toronto and other aspects of digital marketing in the year 2019. So, let’s get started.
- Dominance of Virtual and Augmented Realities: Remember the global hysteria of Pokemon Go a few years back that literally made people bump into each other? Well, that was simply the teaser of virtual and augmented reality. Till now, we have associated virtual and augmented reality with the gaming industry, but it’s not limited to that only. There is a tremendous scope of AR in other industry verticals and in the year 2019, we might see brands opting for AR to add worth to the overall consumer experiences.
- Voice as the Search Tool: According to ComScore, by the year 2020, almost half the search queries are going to be voice based and that’s definitely a huge number. This has led many brand marketers optimize their marketing strategies accordingly. At this point, we need to understand the fact that voice recognition technology is there to stay. Now, to leverage this technology, think about the difference between a text message and voice call. To be specific, think about your customers voicing the query rather typing it. So, if you haven’t optimized your website for mobile devices, think about doing it right away.
- AI Empowered Solutions: Year 2018 would be marked as the one when brands started experimenting with AI and different machine learning applications. If the stats are to be believed, with the inclination that the major global brands are showing towards AI and ML technologies, we are going to witness them in form of chatbots and robotic process automation. Apart from this, these technologies are going to have a major impact on the digital workflow as well.
- Generating Traffic from Video Views: The prediction of video views as a massive hit was done years ago by Washington Post that predicted a web phenomenon that would drive 80 per cent of the global web traffic by the year 2019. Well, here we are and this prediction is true to its words. With the shrinking average attention span, people prefer viewing a video rather reading a blog post about the same content. But video marketing is successful only if you deliver what the consumers want, at the exact time and in the way they want it.
With that being said, these predictions clearly show that the future of digital marketing is really bright. The only trick here is to understand what is latest and how to leverage it to the maximum level. Want more such updates? Stay tuned with us.