Defining Remarketing

We are certainly at the top of the game when it comes to remarketing (within PPC).

Did you know that over 90% of a business website’s first time visitors will leave the website without making a purchase? Between only 2-5% of visitors will make an immediate conversion. Retargeting and remarketing are two tactics that will remind prospective clients of your business’s presence and lure them to return at another time. At the same time, it will build brand awareness for your business.

Remarketing frequently involves the use of email and carefully crafted offers to your clientele based upon their prior purchases and former browsing history. Doing so reminds the consumer of the benefits that your service or product offers, in addition to providing your business with the opportunity to promote services or new products that will tempt the consumer to return to your site.

Two Powerful Branding Tools

For Toronto businesses, retargeting and remarketing can be two very effective tools, because advertisements are focused on qualified prospective clients – individuals who are already acquainted with your business and the services and products you offer. Bolstered by a broad digital marketing strategy that includes the optimization of digital content and the bolstering of traffic, these two branding tools will become two of the most powerful tools in your marketing arsenal. It is imperative to ensure that your target audience does not escape your grasp. Contact us today to discuss retargeting and remarketing.


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With the process of retargeting, visitors who have visited your site in the past are shown ads. Most visitors to your website will be researching information and exploring their various options, but they are not there to make an immediate purchase. This produces a considerable portion of your target audience that must be reminded of your business’s presence over the course of their Internet browsing. Retargeting keeps your business at the forefront of their minds until such a time that they are ready to make a purchase.

Retargeting enables your business to remain engaged with prospective consumers by offering them advertisements, promotions, and offers that are pertinent to their interests. In doing so, your business is kept relevant and will significantly improve your overall ROI, in addition to increasing retention rates and conversions.