SEO Pricing, How Much Does SEO Cost in 2019? In Toronto and Vancouver, 50% of hourly prices fall within the 200CAD range. Sometimes the price can be as high as 250CAD per hour depending on the company you are working with. However, you can get this service for as low as 75 – 100 CAD. For projects, the most common SEO pricing falls within the range of 1200 – 3000CAD – 45% of projects fall within this range. It is very common with SEO companies to charge a one-off fee of 2000 CAD or more. However, there are some projects that cost as much as 20,000 CAD – 50,000 CAD. The best thing about these prices is that the project is not over until your goals are reached.
For monthly retailers, 2500 – 3500CAD is the most common pricing. 25% of monthly SEO contracts fall within this range. However, about 35% of businesses are on a 3000 CAD or more price range.
Many SEO companies in Toronto use monthly SEO pricing models.
Most companies charge on a monthly basis. Research has shown that 75% of SEO agencies in Toronto charge clients on a monthly basis. Pricing for this varies from city to city. Irrespective of your location, you are likely to pay between 3000- 5000 CAD per month.
Not all SEO agencies have multiple pricing models
In Toronto, only 41% of companies offer multiple pricing models. A larger percentage offer just one pricing model. 70% of which charge majorly on a monthly basis. Majority of these companies do not charge hourly or per project. Most of their clients are monthly SEO contractors.
Since the inception of search engine optimization, many business owners always ask, “how much does SEO cost?’. This question has been on the lips of many in Canada who want to promote their brands and find new customers. The ultimate goal is to make sure that search engine users can locate their brands quickly.
Finding the exact answer to this question is quite tricky but not impossible. There are a lot of variables to consider when looking into how much SEO service would cost. Without any doubt, the toolkits and mechanics for SEO are basically the same.
However, one must consider things like user experience, content updates, and outbound links when strategizing and budgeting for the price of SEO.
Most times, determining the exact cost of SEO and possible ROI can seem complicated. However, it can be as easy as taking a walk in the park once you understand the marketplace factors that affect the success and price of SEO.
This guide seeks to provide you with the elusive answer to how much does SEO cost and give you an insight into SEO pricing models in Toronto.
Why is SEO important?
Nowadays, top priority is given to SEO by brand owners in Toronto. Most firms and startups use it as a significant marketing tool to increase brand awareness. The potential it creates for business websites is mind-blowing.
Implementing it will not only help improve your search engine ranking but also increase the quality of your website. This is achieved by making your website super user-friendly. By optimizing your site, you increase the ease of use and improve the user interface.
You know how competitive the market can get, especially in Toronto. The market place is full of several businesses that offer products and services similar to yours.
Finding a way to make your business stand out has become a major priority. SEO can put you ahead of the game, gaining you more customers and hence, more ROI.
Search engine optimization if implemented efficiently, can amplify your brand voice among the ocean of huge business. We are in the jet-age, and a lot of customers and potential customers turn to search engines for answers.
Many individuals now search for products and services that can meet their needs online. Research has shown that process search engines process over 3.5 billion searches daily. This doesn’t come as a surprise considering the number of people that have access to the internet.
Over 50% of the world population have access to search engines. This is the more reason why paid search marketing has become the top-notch marketing strategy every business seeks and employ. It’s simple as long as you have an answer to how much does SEO cost, you can harness it and increase your website reach.
The power of SEO cannot be over-emphasized. It is essential if you want to ensure the smooth running of your website and create more traffic. As of 2019, over 65% of businesses worldwide implement SEO into their promotion strategies.
As a business owner in Toronto interested in using SEO service as a critical marketing strategy, you might be wondering how many people you will have access to. Well, 81% of the Canadian population turn to the internet to get answers.
The CIIRA (Canadian Internet Registration Authority) has made it known that 74% of Canadians spend at least 4 hours on the internet every single day. SEO will not increase your brand’s visibility to these people. It will also increase your chances of users promoting your website on their various social media platforms.
With SEO, you can trust that your website shows up in the top positions when a user is searching for specific keywords relating to your business.
Through the use of search engine optimization, you can go as far as
- Increasing your online visibility
- Generating more brand awareness
- Increasing sales
- Gaining new customers
- Generating roof-breaking income
What is the cost of SEO?
Everyone is dying to know the answer to the “how much does SEO cost” question. However, the answer is not straightforward.
We know that this is not the answer you were looking forward to. But that is the way it is. Truth be told, the cost of SEO varies depending on some significant factors. Before you start considering the cost of SEO, there are some key things to pay attention to.
First, you must consider how competitive your industry is. If your business is located in a small town, say Tobermory or Yarmouth, your SEO website tune-up might make it to the top rankings. However, you might not experience the same result in big cities such as Toronto, Ottawa, Vancouver, and Montreal.
There are no sites with perfect SEO. However, you can maximize your site’s SEO by hiring the services of a reputable SEO Company near you.
Basically, the cost of SEO in Toronto can go as high as 3000 CAD. It is all a function of which pricing model you employ. Generally, it is quite tricky to get an exact estimate since there are different SEO pricing models. There are four major pricing models that will be discussed in the next session.
Cost of SEO based on major pricing models
How much does SEO cost? With these models, we can give you the answers you have been searching for.
SEO package prices in Toronto depends on all four of these models. Let’s take a closer look at each of them.
Performance-based SEO, also known as pay per for performance SEO is a type of model you only pay for when you see results.
Agencies that offer this kind of SEO service focus solely on generating traffic for your website and improving your ranking. It is simple. You rank, you pay. You don’t rank, no payment. Depending on your ranking, you can pay between 800 – 1600 CAD monthly.
This sounds like a great option for small businesses. It means that you give the agency a certain number you are trying to hit. It might be the number of site visitors.
Once you hit that number, you pay them. If not, you don’t pay. It’s a safe option, especially if you have had a terrible experience with SEO in the past.
Your target KPI becomes your SEO agency’s goal. As this takes the pressure off of you, the heat is on your agency to improve your site’s traffic. This way, you do not have to worry about getting poor results.
This sounds risk-free, but in actuality, it is not. Some agencies are authentic and make sure your goal is their priority. However, some performance-based SEO agencies use some tactics to get quick results while your business suffers the repercussion. Let’s take a closer look at the pros and cons of performance-based SEO.
Your website gets enough traffic
When your site pops up on the front page of Google and other search engines, you will acquire a significant amount of traffic. Over 70% of search engine users click on the links provided on the first page.
Basically, users go for top ratings. Your website has the opportunity to be viewed and visited by the majority of users. Apart from traffic on your site, users can interact with your content. You can generate income with a lower investment.
You only pay when you rank
You are exposed to lower risks. Your SEO company is likely not to fail you because they are very much aware that payments only come when they deliver.
Their job is to make sure your ranking improves. If it doesn’t, you are not entitled to pay. It’s a win-win situation as you are not afraid of money loss in any way. Most businesses go for this because it is believed to be a financially wise decision.
You’ll get an up-front price
Majority of performance-based SEO companies in Toronto will provide you with an upfront price. They will give you a breakdown of the rates when you see results.
You will not pay any amount initially; it is free to start. The pricing, however, is not guaranteed. It all depends on the company working for you.
Shady SEO companies
Some companies do not care about your business. Their aim is to get money. So, they use techniques like using long keywords to get quick results.
They implement vanity keywords unrelated to your business or just stuff keywords together to get you top ratings. This is not sustainable. It can lead to you being sandboxed and losing all your rankings.
Cost changes monthly
Since rankings and traffic are not static, they change every day, the amount of money you pay the company monthly will vary.
It is not likely that you will be able to predict what your rankings will be monthly. This might affect your budgeting because SEO costs have a variable rate.
Monthly SEO Contracts
This is also known as ongoing SEO Maintenance. This SEO pricing model is a combination of all the online activities carried out to improve your rankings.
A company that offers monthly SEO contracts will look to increase your authority on Google and other search engines in your region. The more authority you have, the higher you rank.
Your SEO company will use constructive tactics such as
- increasing social media activity around your website
- Creating quality content on your site
- improving your backlinks to drive more traffic to your website and increase revenue.
This might cost you between 1000 to 2700 CAD per month.
This is a more permanent option, especially if you desire to maximize results through search engine optimization. Most companies choose this option because it is long-term, and the results are more sustainable.
If your business is a startup and you have a low volume of content on your site, this is the best option to consider. Hiring an SEO company for a few hours per day is ROI positive. In actual sense, it is a worthwhile investment.
You know precisely what you are going for. You can communicate your goal clearly to your SEO company whatever rates are agreed on before the job is what will be paid.
It is a financially wise decision for small businesses. However, if you require quality work done, you will need to hire the services of an SEO expert, and this might cost you 85 to 200 CAD per hour.
It is more trustworthy
Your SEO expert is propelled to be accountable. There is 100% transparency. They log the number of hours they work for. Therefore, you pay for exactly how much they work for.
It doesn’t affect your budget
Unlike performance-based SEO, you have an hourly set rate. You can predict how much you will spend on SEO in a year.
It takes time
It may take as many as six months before you see visible results. Paying just one person instead of a company might save you money but not time.
You might not get any results at all
At the end of the agreed hour, there might not be any improvements on your ranking that day. You will have to pay the expert whether or not they meet your target goal.
SEO project-based payment model
This is the most popular type of SEO pricing in Toronto. SEO companies will charge you based on the scope of your needs. Your SEO company is aware of your budget and is committed to your site’s natural search performance.
Depending on the needs for your project, how much does SEO cost can be as low as 1700CAD and as high as 5000CAD.
It’s a one-off payment
You don’t have to worry about hourly/monthly payment. The set price is agreed on, and you will not spend more than budgeted.
You are certain the company will deliver
This usually comes with peace of mind. You and the SEO company will agree upon a contract. You know what your anticipated results are and when you will start to see visible results.
Everything is fixed and set. Everything is outlined in the contract. Once the job commences, you cannot change anything. You do not have the capacity to pivot your campaign.
However, this also means the SEO agency will not scam you. It is a great option for first-timers to the optimization scene.
SEO gives you a definite increase in traffic, increases your brand awareness, and gives your brand a higher conversion rate.
With the continuous rise in competition in today’s market, it is without a doubt that SEO can help your brand stand out in the crowd. There is a lot of noise in today’s market, and customers are confused about which brand to trust. You can use SEO as a tool to build brand credibility, gain more customers, and generate better ROI.
Go through all the pricing models discussed in this article, choose which is best for you and take your business to the next level!