Are you a small start-up or marketing firm looking to offer SEO services to your clients, but you don’t know where to start? Maybe you’ve tried offering SEO but found it difficult to make it profitable.
There’s no question; when you begin offering SEO services, there will be many bumps in the road and challenges that will be difficult to overcome. Mastering the ins and outs of SEO requires a lot of time and effort.
SEO, or search engine optimization, is the process of optimizing a website to best be prioritized by Google and other search engines, to rank higher in the results. Having excellent SEO implemented into the build, design, and content of your website will surely improve the quantity and quality of customers that land on your page.
Having excellent SEO can absolutely improve a company’s bottom line. So, it’s a valuable service to offer, and it’s likely you want to provide this service to your clients. But, if you aren’t an SEO expert, it could also be a devastatingly difficult and costly venture.
That’s why purchasing White Label SEO Services from an expert SEO company like 2Marketing might be a great option for you. There are many benefits to using white label in your business. Keep reading to find out how using a white label service can help you generate more profit for your business.
What Is White Label SEO
White label SEO is a service that allows companies to outsource their SEO needs to an agency that has an expertise in providing search engine optimization services. A company gives an SEO agency access to their clients’ website and other marketing materials, then, the agency takes care of all the SEO work for them, including keyword research, content creation, link building, and more.
Essentially, if you are a smaller firm or you don’t currently offer SEO, you can begin offering it as a service to your clients today, and 2Marketing can handle everything for you, from research to website optimization, to content creation, to reporting, and everything in between.
You can change the same rates as any SEO expert and pay us a portion, drastically improving your revenue while doing almost no work at all.
Is White Label Illegal or Shady?
White label is a completely legal service that allows a service to be sold under another company’s brand. There’s nothing illegal or shady about selling a white label service.
What Are the Benefits of White Label SEO?
This article has already touched on some of the many benefits of using a white label service. Now, let’s break it down further so you know exactly how you can take advantage of white label in your business.
Here are some of the ways your firm can benefit from hiring white label SEO services from 2Marketing or another expert SEO company.
A New Source of Income
Obviously, if you aren’t offering SEO services now, you’ll be able to provide a brand new service to your clients. That’s a win for everyone. You’ll make yourself more valuable and be able to charge more money for your services. When you offer SEO, you can offer a whole range of services that can be purchased individually or as a complete package. Some of these include:
- Website copy optimization
- Website design optimization
- Content creation
- Blog services
- Website SEO audits
- Competitor analysis
- Custom SEO strategies
- Local SEO services
- SEO reporting
You may have a client who doesn’t want to re-design their website, but that would like to re-write the content or include a blog. You can offer these a la carte and bring in some extra revenue. BONUS: We’ll be doing all the hard work!
White Label Allows You To Scale
Offering SEO services will immediately take up a lot of your time. In the beginning, especially if you don’t have a dedicated expert on your team, it will feel like more work than you might have bargained for. Between research, doing the actual work, and reporting to your clients, you could find you’re not profiting at all.
But outsourcing your SEO service allows you to offer the service while focusing on what you’re already doing well, and finding even more clients. Outsourcing allows you to increase your client roster without much additional effort, and make even more money at the same time.
You Can Be an SEO Expert Without Actually Being an SEO Expert
True SEO experts are hard to come by. Many people claim to be ‘experts’ but the truth is, if you haven’t been around for a number of years and you aren’t doing the work of SEO day in and day out, you just can’t call yourself an expert.
SEO services require a lot of knowledge and experience. Not only do you need to know the industry in theory, but you need to have years of work in the field to truly understand how to get results. SEO metrics change all the time, and experts know how to pivot quickly to meet the demands of search engines. SEO experts also understand how to read the data that SEO reporting provides so they can make recommendations for how to proceed.
When you hire an expert agency to handle your SEO services, you don’t have to keep up with the market trends and demands. They’ll do it for you!
You Can Focus On Your Strengths
You have things you’re GREAT at, and so do we. But let’s be clear. No one can be great at everything. Focus on the things you’re already doing well, and outsource what you don’t know. It’s a smart move for your business.
SEO Reporting – Your White Label Company Will Handle It!
Are you terrified by reports of traffic, organic site visits, bounce rate, page load time, new vs. returning visitors, revenue from organic sources vs from paid sources, keyword click rates, and other reportable metrics?
Just the responsibility of SEO reporting is enough to make some companies consider outsourcing their SEO. Not only do you need to read data and analyze it, but you also need to compile it into a report that can be presented to your customers. Then, you need to be able to explain the results and make smart changes to your plan based on what it says.
White label SEO services will handle the reporting and can even speak to your clients about the results.
You Don’t Take On The Expenses of Running an SEO Department
If you’re just getting into SEO services, you may be surprised at the overhead costs you’ll need to incur to get started. An SEO expert doesn’t come cheap. An entire team (designers, writers, publishers, researchers, etc) will cost you even more! Even if you only need part-time help, you’ll also need to pay for a number of tools and resources to help your team get the results your clients expect and deserve.
SEO tools (for keyword research, content analysis, and reporting) and pricey! If you’ve got a whole slew of clients lined up, these tools will pay for themselves. But when you’re just starting out, the costs of the tools alone can inhibit you from getting your service off the ground.
You Will Increase Your Revenue
Finally, what you absolutely need to hear: You WILL Increase Your Revenue by offering SEO services. As an agency, your part of the project is to bring in new clients. Our part is to deliver the service to your client. You get to charge expert SEO prices and pay us a portion. It’s a win-win-win situation for everyone involved.
You can, without a doubt, improve your bottom line by offering a new service and hiring an expert marketing agency to handle it.
White label services can be an exceptionally smart business move for your company. No matter where you’re located in the world, you can hire 2Marketing (or another expert agency) to handle your SEO services.
We’d be happy to tell you more about how our service can benefit your company.
Book a call with one of our specialists to learn more and discover how quickly you can offer SEO services to your clients.